One of the most important indicators of a companies success is the strength of its branding. Branding is at the cornerstone of the consumer's perceptions of a company, and it is the job of many designers and creative teams to come with such branding. This Wednesday, January 31st, AIGA TAMU will be hosting a branding workshop, going over basic branding principles and techniques. Branding knowledge is essential to any designer's arsenal and you won't want to miss the workshop! See everyone there!