Brand Mechanics: Lessons from the Shop
Fidelis is a Full Service Creative Agency based out of Bryan, TX. We want to share how we approach projects from concept to brand roll-out, and what "Full Service" means for us. We'd also like to share some stories related to managing client expectations & bits of knowledge we've picked up along the way.
Matt Thompson is a multidisciplinary Designer based out of Austin, Texas that specializes in branding, packaging, and illustration. He works full time as a freelance/independent designer but has worked with the likes of Drew Lakin, Helms Workshop, Guerrilla Suit, Canales & Co. & The Butler Bros. in various capacities. His design style revolves around strong typography and layout while utilizing necessary illustrative elements where applicable — it was once described as “an un-ironic modern vintage aesthetic” which is ironic in and of itself. Come learn some tips from a Typography master with this hands-on workshop. Check out his site for more type goodness!
*Bring your laptop with Adobe Suite, or log onto one of the iMacs with your NetID*
Ruthie Fleming is a designer at RetailMeNot and gets to work on a variety of fun and innovative projects. When she's not working she is usually playing video games or crafting. She currently lives in Austin in a bright yellow house with her husband Ian, her many plants, and ever-growing Star Wars collection. Meet us in the MacLab at 7pm on October 2nd to hear her talk about how to do great work when you’re still trying to figure out what you want to be when you grow-up.
We are tired of sitting in classrooms, so we are headed to Austin, TX! Are you ready to meet with some cool designers and awesome design agencies? Then meet us on Thursday at 5pm in Langford C109 (the room next to the Mac Lab) for information of how you could be one of the students we take to Austin! It’ll be a quick meeting in between classes so pop by and grab some info! Until then check out who we are visiting: Helms Workshop and Canales & Co.
Carra Sykes is a designer and image maker based between Houston and Austin. She aims to share stories through documentation and design. Join us on September 18th at 7pm, for her talk about keeping creative, making connections, and trusting your gut in work and life. See you in the MacLab (ARCC 110)!
Take a glance at her portfolio to see what she’s about!
Another designer talk! Next Wednesday, April 11th, designer Will Bryant will be on campus with AIGA TAMU talking lettering, branding, and sharing some of his insights working in the industry. It’s sure to be a talk you won’t want to miss! If you’re unfamiliar with his work be sure to head to his page to check it out! See everyone Wednesday.
This Wednesday, March 21st, AIGA TAMU will be giving a workshop on Iconography. Icons and their development is such an important aspect of branding and advertisement and knowledge on what differentiates good icons from bad icons is incredibly useful to any designer. Join us for some insight into iconography and a workshop on developing a set of icons! Hope to see everyone there!
This Wednesday, February 28th, join us for a meeting and discussion about user interface and user experience design! This will be a great opportunity for those interested in UI/UX, and for those unfamiliar, to gain some knowledge and insight into another incredibly important field of design!
One of the most important indicators of a companies success is the strength of its branding. Branding is at the cornerstone of the consumer's perceptions of a company, and it is the job of many designers and creative teams to come with such branding. This Wednesday, January 31st, AIGA TAMU will be hosting a branding workshop, going over basic branding principles and techniques. Branding knowledge is essential to any designer's arsenal and you won't want to miss the workshop! See everyone there!
Welcome back everyone! We're gearing up for another design-filled semester and are excited to see everyone back on campus. Next Wednesday, January 24th, marks our first meeting of the semester and the start of the fun! Join us for an brief informational outlining the coming semester with AIGA and an all-out, competitive Ink War. See everyone there!
AIGA TAMU is pleased to welcome professional designer, Aaron Draplin of Draplin Design Co.! Aaron will be discussing the whole story about his new book, "Pretty Much Everything" and will be setting up shop for DDC merch. Tickets are on sale now and very limited!